San Jose, California, December 19, 2019: Whatfix, the leader in Digital Adoption Solutions (DAS), today revealed new data based on a survey of 500 US-based enterprises, that evaluated the current state of adoption of CRM systems. The survey found that 70 percent of enterprises believe that implementing a Digital Adoption Platform is the key to increased sales productivity and successful CRM adoption. On average, an enterprise reported a median savings of $8.66 million for digital adoption of their CRM system.
Enterprises are increasingly investing in various enterprise applications as part of their digital transformation initiative, with SalesTech tools amongst them. While CRM systems such as Microsoft Dynamics, Salesforce, HubSpot, Oracle, SAP, and more are the most prevalent or deployed, enterprises are challenged with user adoption of these tools due to the complexity of constant customizations and updates that are rolled out for particular business environments. As such, these constant changes impact the employee experience and their adoption of CRM systems, preventing enterprises from a successful digital adoption while simultaneously affecting their bottom line.
Whatfix’s study found that more than half of enterprise sales representatives love their CRM system and use it often, but they face numerous barriers to fully adopting these tools such as lack of training and time-consuming data entry. As more companies move to the cloud with their CRM systems, using a DAS provides employees seamless onboarding, as well as ongoing learning and development throughout their entire workflow.
Key findings from the study include:
- 200 out of the 500 enterprises (nearly 40%) who do not regularly use their CRM systems claim that data entry in their CRM system is time-consuming
- 179 out of 500 enterprises (35%) don’t feel equipped to use their CRM system and need more training
- 90 percent believe that improved CRM adoption will lead to higher sales rep productivity and reduce sales cycle time
- Over 50% of those surveyed reported achieving and expecting to achieve productivity gains of 11-30% with complete adoption of their CRM system by their sales reps
- 71% of enterprises plan (37%) or are considering (34%) to adopt Digital Adoption Solutions
- 500 enterprises together reported a total savings of $4.35 billion for digital adoption on just driving adoption of their CRM system
- On average, an enterprise reported a median savings of $8.66 million for digital adoption of their CRM system
“While a majority of enterprises have deployed CRM systems, industry research shows that less than 46% of sales reps use their company’s CRM and that 70% of CRM implementations fail to achieve their expected outcome. Our CRM survey confirmed that enabling sales rep adoption of CRM via a digital adoption platform delivers 11-30% higher sales rep productivity and tangible savings of $8.66M annually for a typical enterprise,” said Khadim Batti, CEO and co-founder of Whatfix.
“Since we’ve implemented Whatfix’s digital adoption platform, we’ve been able to empower our workforce to get the right training they need at the right time. Using a digital adoption platform has given us the ability to customize our CRM systems, ultimately increasing sales productivity, adoption, and provide seamless onboarding and training for our employees across different roles,” said Lee Glenn, senior specialist, Global CRM Training at Experian.
Katalyst Technolgies has worked extensively with enterprises for their digital transformation and change management to drive adoption of technology for productivity gains. Our technology implementation and integration process have increased employee productivity, reduced training time and costs, increasing data accuracy. Connect with our experts today for free to know how we can enhance your enterprise growth.
