Seattle, December 19, 2019: Outreach, the number one sales engagement platform, is closing out 2019 following another year of explosive growth. The year started strong for Outreach as the company closed Series E financing at a $1.1B valuation, making it the most valuable company and the only unicorn in the sales engagement category.
Customers continued to see significant returns in 2019, from startups to enterprises, as the company grew to more than 4,000 customers. “Outreach has helped me grow my global SDR team by decreasing new hire ramp time,” said Randy Silver, director of business development representatives at Cisco. “With a repeatable and easy flow to follow, new hires on-board and generate pipeline and revenue quicker than ever before.”
As the category leader, Outreach continued to push the boundaries of sales engagement this year by adding new artificial intelligence (AI) capabilities that enable sales reps to gain immediate productivity while driving smarter, more impactful engagement with their customers.
“From HR to manufacturing, artificial intelligence is truly transforming every industry and sales is no exception,” said Pavel Dmitriev, vice president of data science at Outreach. “AI is helping sales teams gain visibility and control over their pipeline, productivity, and performance, and we are committed to continuing innovation in AI in the coming year.”
The Outreach Amplify AI capabilities now include Out-of-Office Data Extraction, which identifies new contacts and automates re-engagement when they return. There are also several Outreach Amplify features coming in 2020, including Intent Reporting (provides comprehensive visibility and intelligent insights into a prospect’s intention) and Guided Engagement (helps sales managers prioritize leading to the most successful outcomes at scale), which help sales organizations quickly understand their customers’ intentions and drive successful outcomes at scale. By leveraging nearly one billion previous sales actions, Outreach Amplify machine learning capabilities allow sales organizations to optimize their playbooks, ramp new team members faster, and coach sales reps in real-time, increasing overall performance.
Outreach Amplify’s machine learning automatically classifies email replies into granular reasons for a customer’s positive or negative replies. For example, a positive reply that asks for more information or a negative reply that says the company already has a solution gives significantly more insight into next steps than simple vanity metrics like open and reply rates.
Managers can now use Intent Reporting to understand the context of their reps’ conversations and get insights into how buyers are responding to their reps.
After Outreach Amplify’s machine learning identifies the intent of an email response, it matches it with the most successful action and automatically prompts the rep with the next best action.
To further the benefits of Guided Engagement, Outreach is adding Bombora, the leader in B2B intent data, to its Outreach Galaxy of integration partners. Buyer intent data can be a powerful tool to help reps prioritize which accounts they pursue. Bombora joins other Outreach Galaxy stars including DiscoverOrg, Drift, LinkedIn Sales Navigator, Seismic, and nearly 60 other integration partners.
These new Outreach Amplify capabilities add to a growing list of features Outreach has developed and shipped this year, including Microsoft Outlook support for Enterprise customers and Out-of-Office Data Extraction, which identifies new contacts and drives timely email follow-up.
“It wasn’t that long ago that Outreach sold primarily to tech startups, but as we’ve grown the sales engagement category, we’ve expanded to global enterprises in verticals including telecom, retail, financial services, insurance, and more that now depend on Outreach as part of their growth strategy,” said Manny Medina, co-founder and CEO of Outreach. “A critical part of our success has been our relentless pursuit of innovation. We have delivered new technologies that fundamentally improve and automate customer-facing reps’ workflows, making them more efficient and driving higher quality outcomes.”
Also known for its annual conference on sales engagement, Unleash, this year’s event is to be held from April 7 to 9, 2020 in San Diego, California.
Like Outreach, Katalyst Technologies, the parent company of Best1tech, has helped several enterprises increase their productivity through our proprietary Celero ERP, which helps drive smarter engagement with customers. We are also the leading technology partners for implementing and integrating enterprise platforms like SAP and Oracle NetSuite that supports organizations for unparalleled customer adoption. Connect for a free consultation to know how we can help your business grow in 2020.
