SAN FRANCISCO: App Annie, a leading mobile data and analytics company, today announced the availability of the Annie Ascend App. It will introduce the first set of mobile performance that provides both application market data and advertising analytics. All with the contribution of data science and obtaining insights from benchmarking data.
Brands and publishers try to optimize advertising revenue and user acquisition with fragmented data sources, both on the demand and supply side. Nowadays, this is done with great dependence on agencies, IT and large internal teams, instead of focusing on generating value for consumers. B2B2C mobile performance requires a single point of control that unifies all sources of advertising data so that there is a clear line of sight towards return on investment. This requires lighting for crucial metrics like customer acquisition costs, lifetime value and return on advertising spend. The Annie Ascend App aggregates advertising data in an organized system and removes the complexity from the equation.
“Ascend removes the burden of constantly integrating, maintaining and updating dozens of APIs, allowing us to focus on what matters: reaching KPIs and improving campaigns. Thanks to the crucial insights it offers through well-designed reporting tools, Ascend has become an essential part of our marketing analytics infrastructure, “said Spiros Christakopoulos, director of marketing for Reddit.
“We are proud to be the first company to offer a mobile view side by side between market data and its own analysis to maximize performance. The Annie Ascend App allows publishers and brands around the world to easily aggregate disparate data sources advertising, bring them together in one view and lead to actionable insights, “said Ted Krantz , CEO of App Annie .
“The combination of App Annie Intelligence and Ascend helps us to manage our mobile product and advertising strategy in one place. Intelligence helps us to detect trends and events in the market and to identify major partners, which helps us to improve the player experience. Ascend is the best tool in the industry to track and monitor ad monetization, which helps us optimize monetization every day, “said Josh Yguado , co-founder, COO and president of Jam City.
The Annie App is the industry’s most trusted mobile data and analytics platform. App Annie ‘s mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first data solution on the mobile market. In 2020, App Annie launched Ascend, an advertising analytics solution, becoming the first company in its space to offer a side-by-side view between market data and the data of the companies themselves to support crucial business decisions . Together, these solutions comprise the industry’s most complete mobile performance platform. Over 1,100 business customers and 1 million registered users across geographies and industries rely onAnnie app to conduct your mobile business. The company is headquartered in San Francisco , with 12 offices worldwide.
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Source: PR Newswire
